Myntra is one of India’s largest fashion and lifestyle e-commerce platforms. The company was founded in 2007 in Bengaluru and originally operated as a business focused on personalized gifts before shifting toward online fashion retail.

From personalized products to fashion e-commerce

Myntra gradually moved away from its original gifting model and developed into a dedicated fashion marketplace. By the early 2010s, clothing, footwear, accessories, and lifestyle products had become the core of the business, helping Myntra establish itself as one of India’s most recognizable online fashion destinations.

Part of Flipkart Group

In 2014, Myntra was acquired by Flipkart, becoming part of the wider Flipkart Group. The platform has continued to operate under the Myntra brand while benefiting from Flipkart’s technology, logistics, payments, and broader e-commerce infrastructure.

Fashion and lifestyle focus

Unlike general marketplaces that cover every major retail category, Myntra remains heavily focused on fashion, beauty, footwear, accessories, home, and lifestyle products. Its catalogue combines Indian labels, international fashion brands, sportswear companies, beauty names, and Myntra-exclusive or private labels.

Strong international brand presence

Myntra has become an important online distribution channel for international fashion brands entering or expanding in India. Its current catalogue includes major names such as H&M, Mango, Tommy Hilfiger, Puma, Nike, United Colors of Benetton, Marks & Spencer, and many others alongside Indian fashion labels.

Technology-led fashion discovery

The platform places strong emphasis on personalized recommendations, trend discovery, mobile shopping, loyalty features, creator-led content, and visual browsing. Myntra has also expanded its Gen Z offering and uses fashion-focused discovery tools to help shoppers explore products beyond traditional category searches.

Part of a major Indian digital-commerce ecosystem

Myntra operates within the Flipkart Group alongside businesses such as Flipkart, Cleartrip, and super.money. This gives the platform access to one of India’s largest digital-commerce ecosystems while allowing Myntra to maintain a more specialized fashion and lifestyle identity.

Overall, Myntra is positioned as a large-scale Indian fashion and lifestyle marketplace, combining a broad branded assortment, strong international-fashion presence, technology-led shopping, and deep expertise in online apparel, footwear, beauty, and lifestyle retail.

Myntra offers a very broad fashion and lifestyle assortment covering women’s, men’s and kids’ clothing, footwear, beauty, jewellery, accessories, activewear, home products, gadgets, and personal care. Its biggest strength is the depth of choice within fashion, with thousands of brands and a large mix of Indian, international, premium, sports, and value labels.

Popular Categories

• Women’s Fashion — Indian and fusion wear, western wear, dresses, tops, jeans, trousers, co-ords, maternity, lingerie, sleepwear, plus-size fashion, and outerwear.
• Men’s Fashion — T-shirts, casual and formal shirts, jeans, trousers, suits, blazers, kurtas, sherwanis, sportswear, innerwear, and plus-size clothing.
• Footwear — sneakers, sports shoes, formal shoes, heels, flats, boots, sandals, loafers, and casual footwear for men, women, and kids.
• Beauty & Personal Care — makeup, skincare, fragrances, haircare, grooming, premium beauty, and wellness products.
• Kids & Family — clothing, footwear, accessories, innerwear, toys, school-related products, and age-based fashion for boys and girls.

Indian & festive fashion

Myntra is especially strong in Indian and fusion wear. Women can shop kurtas, suits, sarees, lehengas, dress materials, dupattas, palazzos, and fusion separates, while men can find kurtas, sherwanis, Nehru jackets, dhotis, and festive sets.

Western fashion & workwear

The westernwear assortment ranges from everyday casual pieces to office clothing, tailoring, partywear, denim, outerwear, and contemporary co-ords. Myntra carries both mainstream high-street brands and more premium labels, making it easy to shop across several price levels.

Sports & activewear

Myntra has a substantial sports and activewear section covering performance footwear, sports bras, active T-shirts, joggers, tracksuits, jackets, swimwear, fitness accessories, and selected sports equipment. Major sports brands sit alongside more affordable activewear labels.

Beauty & premium beauty

Beauty has become a major part of the platform. Myntra currently carries very large selections of makeup, skincare, fragrances, nail products, haircare, grooming, and beauty tools, with both mass-market and premium brands available.

Plus-size & extended sizing

Myntra includes dedicated plus-size selections across women’s and men’s fashion, alongside lingerie, shapewear, maternity clothing, and inclusive sizing from multiple brands. Availability varies by label, but the platform makes it easier to compare extended-size options in one place.

Home, accessories & gadgets

Beyond clothing, Myntra sells home décor, furnishings, bags, luggage, jewellery, watches, sunglasses, wallets, belts, smart wearables, headphones, speakers, and other lifestyle products.

What Myntra is especially good for

Myntra works particularly well for shoppers who want a large branded fashion assortment with strong filters, trend discovery, and category depth. Its main advantage is the ability to compare Indian and international brands across ethnic wear, western fashion, footwear, beauty, sportswear, kidswear, and lifestyle products within one platform.

Myntra delivers marketplace orders across serviceable locations in India through its logistics network and third-party delivery partners. Delivery availability, estimated arrival date, and any applicable shipping charge are calculated for the specific order and destination.

Delivery charges

Myntra does not apply one universal shipping charge to every order. Delivery fees can vary according to factors such as order value, delivery distance, destination, and time of the order.

The applicable delivery charge is displayed in the shopping bag or during checkout before the customer confirms the purchase.

GST on delivery charges

From 1 November 2026, applicable GST is charged on delivery services provided for goods purchased through Myntra. Any tax due on the delivery charge is reflected as part of the order pricing.

Check delivery by PIN code

Customers can check whether Myntra delivers to their location by entering the destination PIN code. Product pages and checkout show the estimated delivery date based on the seller, fulfilment location, courier network, and destination.

Order tracking

Orders can be tracked through the My Orders section of the Myntra account. Shipment status is updated as the order moves from seller processing and dispatch through the courier network to final delivery.

Multiple sellers & separate parcels

Myntra is a marketplace, and products within the same shopping order may be supplied by different sellers or fulfilment locations. As a result, items can be shipped separately and arrive on different dates.

Open Box Delivery

Open Box Delivery is available for selected products and PIN codes. When this service applies, the delivery partner opens the outer and brand packaging in front of the customer so the contents can be checked for missing, damaged, or incorrect items before the delivery is accepted.

For Cash on Delivery orders using Open Box Delivery, payment must be completed before the package is opened. If the product is missing, damaged, or completely different from what was ordered, the customer can refuse the delivery.

Mnow rapid delivery

Myntra also operates Mnow, a rapid-delivery service for selected products and serviceable locations. Eligible products display the faster delivery option and promised arrival time directly on the platform. Mnow availability is location-specific and should not be expected for every product or PIN code.

Delivery claims

If an order is marked as delivered but has not been received, Myntra requires customers to report the issue promptly. Under its current Terms of Use, non-delivery or non-receipt claims should be raised within 5 days of the displayed delivery date.

Delivery estimates

Delivery dates shown by Myntra are estimates rather than guaranteed courier commitments. Weather, transportation disruption, seller processing, public holidays, and other circumstances can affect the final arrival time.

Useful to know

Because delivery cost and timing can vary even between similar products sold by different sellers, shoppers should compare the final delivery date and total checkout cost rather than relying only on the product price.

Myntra offers returns and exchanges on eligible products purchased through its marketplace. Many products are covered by a 14-day return window after delivery, but the exact return or exchange period can vary by product and seller and is shown on the individual product page.

Return conditions

• Product-specific window: check the individual listing for the exact number of days available for return or exchange.
• Unused condition: returned products must be unused and undamaged.
• Original tags: all original tags must remain intact.
• Product-specific restrictions: some categories and products can have additional return conditions or may be non-returnable.

How to start a return

Customers can create a return request through the My Orders section of their Myntra account. Select the product, choose the Return option, provide the requested reason, and follow the instructions displayed for that item.

Return pickup

Myntra provides return pickup in serviceable locations for eligible products. If pickup is not available for the customer’s location, a self-shipping option may be offered according to the instructions shown during the return process.

Exchanges

Eligible products can also be exchanged when the Exchange option is displayed for the order. Exchange availability depends on the product, seller, size or variation requested, stock availability, and delivery location.

The exact exchange period is shown on the relevant product page and should be checked before purchase.

No Questions Asked Returns

Myntra offers a No Questions Asked return facility on eligible products, but the returned item must still satisfy the platform’s condition requirements. A return can be declined if the product has been used, damaged, or returned without its original tags.

Rejected returns

If a returned product fails Myntra’s quality check because it has been used, damaged, or is missing required tags, the return can be rejected. The product may then be shipped back to the customer and no refund will be issued.

Refund options

For eligible prepaid purchases, Myntra may allow customers to choose how the approved refund is received. Depending on the transaction, options can include:

• Original payment source
• Bank account or UPI
• Myntra Credit

The available refund methods are shown during the return process and can depend on the original payment method.

Instant Refunds

Selected customers and eligible returns may qualify for Myntra’s Instant Refund facility. Eligibility is determined by the platform and may depend on the order, return history, payment method, and product.

Delivery charges

Where delivery charges were collected, Myntra’s current terms allow them to be refunded fully or partially when the related products are returned, depending on the applicable order and return conditions.

Open Box Delivery

For products delivered using Open Box Delivery, customers should inspect the parcel before accepting it. If the product is missing, visibly damaged, or completely different from what was ordered, the delivery can be refused immediately.

Useful to know

Do not remove tags, wash, wear, alter, or discard packaging until you are certain the product will be kept. Because Myntra is a marketplace with product-specific return rules, the return and exchange information shown on the exact listing should always be checked before ordering.

Myntra supports a broad range of prepaid and pay-on-delivery payment methods for eligible orders placed through its website and app.

Accepted payment methods

• Credit Cards
• Debit Cards
• Net Banking
• UPI and supported electronic payment methods
• Cash on Delivery for eligible orders and accounts
• Myntra Gift Cards
• Myntra Credits
• Credit Card EMI on eligible transactions

Cash on Delivery

Cash on Delivery is available for selected orders, delivery locations, and customer accounts. Myntra may restrict or disable COD depending on factors such as transaction history, account activity, order value, or other risk checks.

Any Cash on Delivery fee or order limit shown during checkout should be treated as the final condition for that purchase.

Gift Cards

Myntra Gift Cards can be added to a customer’s account and redeemed during checkout. Multiple gift cards can be combined in a single order.

If the order value is higher than the available gift-card balance, the remaining amount can be paid using an eligible Credit Card, Debit Card, Net Banking, or Cash on Delivery option.

Myntra Credits

Myntra Credits can be used toward eligible purchases made through the registered Myntra account. Credits cannot be transferred to another Myntra account, bank account, or external wallet.

Credit Card EMI

Eligible purchases can be converted into monthly instalments using supported bank credit cards. Myntra currently lists EMI plans from banks and issuers including HDFC, ICICI, SBI, Axis, Kotak, AMEX, HSBC, IndusInd, RBL, Standard Chartered, and others.

Available tenure, interest rate, minimum transaction amount, and monthly payment depend on the issuing bank and the EMI option selected during checkout.

Payment security

Myntra processes card and electronic payments through authorized banking and payment-gateway infrastructure. The customer’s bank or payment provider may require additional authentication before approving the transaction.

Myntra may also request supporting identity or address documents for selected transactions when additional verification is required.

Failed or pending payments

If payment fails or remains pending, customers should check the order status before attempting another transaction. Bank, card, or electronic-payment reversals may require additional processing time depending on the payment provider.

Refunds by payment method

For prepaid orders, approved refunds can generally be returned to the original payment source, a supported bank account or UPI account, or Myntra Credits when that option is offered during the return process.

Cash on Delivery refunds are processed electronically rather than as cash handed back by the courier.

Useful to know

Payment methods can vary according to the order, seller, account, delivery location, and transaction value. The payment options, COD availability, fees, and EMI plans displayed during checkout should always be treated as the final terms for the purchase.

Myntra is one of India’s most promotion-driven fashion and lifestyle marketplaces. Savings can come from several layers, including platform-wide sales, individual brand markdowns, bank offers, loyalty benefits, promotional coupons, and third-party cashback.

Major Myntra Sales

The flagship promotion is the End of Reason Sale (EORS), when Myntra runs major discounts across fashion, footwear, beauty, accessories, home, and lifestyle categories.

Myntra also runs end-of-season events, festive campaigns, flash deals, and category-specific promotions throughout the year.

Browse Myntra End of Reason Sale

Best Ways to Save

• Shop major sale events — EORS and end-of-season campaigns generally provide some of the deepest markdowns.
• Check bank offers — participating credit cards, debit cards, and payment providers can provide additional savings.
• Compare brand discounts — similar products from competing brands can have very different promotional prices.
• Use your wishlist — saving products makes it easier to monitor changing prices and buy when a stronger discount appears.
• Check app and account-specific promotions — selected offers may be targeted to particular users or shopping channels.

Myntra Insider

Myntra Insider adds another layer of benefits for eligible members. Depending on membership status and current campaigns, benefits can include reward points, early access to major sales, exclusive offers, and other shopping privileges.

Bank Offers

Myntra regularly runs additional promotions with participating banks and payment providers. These can include instant discounts or savings after meeting a minimum transaction value.

Check Current Myntra Bank Offers

Cashback & Coupon Platforms

• Myntra Coupons on CouponDunia
• Myntra Deals on GrabOn
• Myntra Offers on DesiDime
• Myntra Cashback on GoPaisa
• Myntra Deals on WorthEPenny
• Myntra Codes on SimplyCodes
• Myntra Coupons on Coupon.today
• Myntra Coupons on CouponzGuru

Before Using a Coupon

Not every coupon applies to every brand, seller, account, or sale product. Minimum spends, brand exclusions, payment restrictions, and user-specific eligibility can all affect whether an offer works, so the final checkout price should always be checked before purchase.

Smart Saving Strategy

For the strongest value, start with a heavily discounted product during EORS or another major Myntra sale, then check whether an eligible bank offer, Insider benefit, or cashback promotion can reduce the effective price further. Wishlist tracking is also useful because prices and available discounts can change frequently.