Ajio Online Fashion Store Review
Ajio is one of India’s fastest-growing online fashion retailers, owned by Reliance Retail. Since its launch in 2016, Ajio has become a top destination for trendy, affordable, and premium fashion, offering a curated selection of Indian and international brands. It has also gained attention for bringing back Shein to India under a licensed partnership in 2025.
About the Store
Ajio focuses on delivering global fashion trends to Indian customers at competitive prices. It features exclusive collections, homegrown brands, and high-end labels through Ajio Luxe. The platform is particularly popular among young shoppers for its mix of fast fashion, premium collections, and unique collaborations with global designers.
Official Links
Shipping & Delivery
Within India: the store ships to most pin codes across India, with delivery times ranging from 3–7 days depending on the location. Standard shipping is free above a minimum order value, and express options are available in metro cities.
International Shipping: Officially, the store does not provide international shipping. Customers abroad can use package forwarding services like Shoppre or Forward Parcel to shop from Ajio and receive orders worldwide.
Returns & Refunds
The store offers a 15-day return window for most categories. Customers can opt for refunds, size exchanges, or replacement items. Refunds are usually credited to the original payment method within 7–10 business days.
Payment Methods
The store accepts multiple payment options, including debit/credit cards, UPI, net banking, wallets (Paytm, PhonePe), and COD (Cash on Delivery) in select areas. EMI options are available on higher-value orders.
Cashback & Coupons
Ajio partners with several cashback and coupon services:
- CashKaro – cashback up to 8%
- TopCashback India – periodic cashback offers
- GoPaisa – coupon codes and additional rewards
The store also runs frequent Super Saver Sales and seasonal promotions, offering additional discounts via bank cards and wallets.
What to Buy
Ajio is known for its balance between everyday affordable fashion and premium international labels. Categories worth exploring include:
- Western Wear: Trendy tops, jeans, dresses, and outerwear for men and women.
- Ethnic Wear: Sarees, lehengas, kurtas, and festive collections, ideal for weddings and festivals.
- Ajio Luxe: Premium fashion from brands like Steve Madden, Diesel, Armani Exchange, and Michael Kors.
- Footwear: Sneakers, boots, heels, sandals, and ethnic footwear from both Indian and global brands.
- Shein Collections: Ajio is the exclusive partner reintroducing Shein to India in 2025, making it a hotspot for fast-fashion enthusiasts.
- Accessories: Bags, wallets, jewelry, and watches across price ranges.
- Home & Lifestyle: Ajio Home features décor, bedding, and lifestyle accessories.
- Kids’ Wear: Trendy and affordable fashion for children.
Trustpilot Rating
According to Trustpilot, Ajio holds a mixed rating of around 2.3 out of 5 stars (as of 2025). Customers appreciate the fashion variety and frequent sales but often mention delays in delivery and challenges with customer service.
FAQ
Does Ajio deliver across India?
Yes, Ajio delivers to most pin codes in India, with standard shipping times between 3–7 business days.
Does Ajio offer international shipping?
No, Ajio currently focuses on domestic deliveries within India. International customers often use forwarding services to shop from Ajio.
What is Ajio’s return policy?
Most products can be returned within 15 days of delivery. Items must be unused, in original packaging, and with all tags intact.
Which payment methods are accepted on Ajio?
Ajio accepts debit/credit cards, UPI, net banking, wallets, and Cash on Delivery (COD) for eligible orders.
Can I get cashback on Ajio purchases?
Yes, Ajio often partners with CashKaro and GoPaisa for cashback offers. Bank-specific promotions are also common during festive sales.
How does Ajio compare to Myntra?
Ajio emphasizes both Indian and international high-street brands at competitive prices, while Myntra offers a larger selection of premium labels and luxury collaborations.
Ajio stands out as a trend-driven platform that combines affordability with access to global luxury fashion. It’s especially attractive for Indian customers seeking both fast fashion and premium collections. With the exclusive relaunch of Shein, Ajio is expected to continue growing its influence in India’s online fashion market. International shoppers can access Ajio through forwarding services, making its catalog available worldwide.