Max Fashion is an international value-fashion retailer owned by Landmark Group. The brand was launched in the UAE in 2004 and entered India in 2006 with its first store in Indore.

Built around affordable family fashion

Max was created around a simple idea: make current fashion accessible to a broad audience without moving into premium pricing. Its positioning sits firmly in the value-fashion segment, combining trend-led clothing with everyday basics, seasonal collections, footwear, and accessories for the whole family.

Major presence in India

India has become one of Max Fashion’s largest markets. The brand currently operates more than 510 stores across 200+ Indian cities and serves a customer base of close to 35 million shoppers.

Its online business complements the physical network with a large catalogue of more than 15,000 styles, allowing customers to shop across women’s, men’s, and kids’ fashion through the website and mobile apps.

Fashion for different age groups

Max positions itself as a family destination rather than a narrowly focused fashion label. Collections range from Gen Z-oriented trend pieces and the younger URB_N line to everyday essentials, ethnic wear, work-friendly clothing, activewear, kidswear, and plus-size fashion.

Part of the Landmark ecosystem

Max operates within the wider Landmark Group retail ecosystem, alongside brands such as Lifestyle, Home Centre, Easybuy, and Babyshop. Customers can also benefit from shared services and loyalty features available across participating Landmark businesses.

Scale with a value-first approach

Max creates more than 1,000 new styles each season and combines this rapid product cycle with a large store footprint and accessible pricing. Unlike premium high-street retailers, its core strength is giving families a wide choice of current fashion without pushing prices too far upward.

Overall, Max Fashion India is positioned as a large-scale value-fashion destination for the whole family, balancing affordability, trend awareness, broad category coverage, and strong physical retail availability.

Max Fashion India offers a large family-oriented assortment covering women’s, men’s and kids’ clothing, ethnic wear, western fashion, activewear, lingerie, footwear, accessories, sleepwear, and seasonal collections. The range is designed around accessible pricing, everyday wearability, and frequent newness rather than premium positioning.

Popular Categories

• Women’s Fashion — tops, shirts, dresses, jumpsuits, jeans, trousers, skirts, co-ords, sleepwear, lingerie, and seasonal fashion.
• Indian Wear — kurtas, kurtis, suit sets, ethnic dresses, palazzos, churidars, leggings, dupattas, and festive co-ords.
• Men’s Fashion — T-shirts, polos, casual and formal shirts, jeans, trousers, shorts, loungewear, kurtas, and winterwear.
• Kids’ Fashion — clothing, innerwear, sleepwear, footwear, accessories, infant essentials, and age-based collections for boys and girls.
• Footwear & Accessories — sneakers, sports shoes, sandals, heels, ballerinas, bags, belts, jewellery, caps, wallets, and hair accessories.

Curves Plus Size

Max has a dedicated Curves plus-size range within women’s fashion. It extends across tops, dresses, jeans, fashion bottoms, sleepwear, sportswear, and winterwear, making plus-size shopping part of the main assortment rather than a small separate capsule.

Max Sport

The Max Sport range covers practical activewear for women and men, including sports bras, performance-style tops, track pants, joggers, shorts, and casual athletic pieces. It is aimed more at affordable everyday fitness and athleisure than specialist technical sportswear.

URB_N

URB_N is Max Fashion’s trend-focused line for younger shoppers. It offers more fashion-forward dresses, shirts, tops, trousers, jeans, shorts, knitwear, and street-influenced casual pieces for women and men, giving Max a more contemporary Gen Z-oriented segment alongside its family basics.

Indian and festive wear

Max carries a substantial Indian-wear range for women and selected ethnic clothing for men and kids. This makes the store useful for shoppers looking for affordable festive outfits, everyday kurtas, coordinated sets, and family clothing without moving into specialist premium ethnic-wear pricing.

Kids by age and occasion

The kids’ department covers infants through older children and teenagers, with shopping options organized by age. Alongside everyday clothing, Max offers school-season products, character collections, sportswear, festive outfits, sleepwear, shoes, and accessories.

What Max Fashion India is especially good for

Max is strongest for shoppers who want affordable everyday fashion for several members of the family in one place. Its biggest advantage is the combination of low-to-mid price points, very broad category coverage, frequent new styles, plus-size options, and both western and Indian fashion.

Max Fashion India delivers online orders across serviceable locations in India through its courier network. Delivery availability and the final shipping charge depend on the destination PIN code and are confirmed during checkout.

Shipping charges

• Orders above ₹699: free standard shipping.
• Orders below ₹699: ₹49 shipping charge.
• Cash on Delivery: an additional ₹49 COD charge applies.
• Elite members: receive free shipping on eligible orders while their membership remains active.

Delivery time

Orders placed before 3:00 PM from Monday to Saturday are generally delivered within approximately 2–3 business days. Orders placed later in the day may take around 4–5 business days.

During major sales and promotional events, Max advises allowing an additional 2–3 business days because of higher order volumes.

Order tracking

Customers can track an order through the Order History section of their Max Fashion account. Once the shipment has been handed to the courier, the order details include a courier tracking number that can be used to follow its progress.

Delivery attempts

If nobody is available to receive the parcel, the courier may make up to three delivery attempts. If all attempts fail, the order is normally returned to Max Fashion.

Changing the delivery address

Max Fashion does not normally allow the shipping address to be edited after an order has been placed. If the address is incorrect, the customer may need to cancel the order before processing and place a new order with the correct details.

PIN-code restrictions

Delivery charges and available services can vary for certain PIN codes. Cash on Delivery may also be unavailable in some areas, so customers should treat the options and charges displayed during checkout as the final terms for their order.

Useful to know

For time-sensitive purchases such as festive clothing, children’s outfits, or travel essentials, it is sensible to order several days ahead, particularly during major sale periods when fulfilment and courier networks may be busier than usual.

Max Fashion India accepts returns and exchanges on eligible online purchases, subject to the return window shown for the individual product. Items must remain unused, unwashed, and in resalable condition with all original tags, accessories, promotional gifts, and warranty cards included.

Return & exchange window

• Most eligible products: return or exchange within 10 days of delivery.
• Selected winter and bottom wear: a 7-day return window may apply.
• Product-specific terms: always check the individual product page because the applicable return period can vary.

Products that cannot normally be returned

• Lingerie and undergarments
• Swimwear and socks
• Fragrances, toiletries, cosmetics, beauty, and skincare products
• Watches and sunglasses
• Fashion jewellery
• Handbags

Return pickup

Customers can start a return through the Order History section of their Max Fashion account. The courier partner generally takes around 3–5 business days to collect the parcel after the request is created.

The return must include the product tags and all items originally supplied with the purchase. The outer shipping packaging does not have to be retained, provided the product is securely packed for collection.

Return to a Max store

Eligible online purchases can also be taken to a Max store with the invoice and return documentation. After the product is inspected, the refund method depends on how the original purchase was paid.

Exchanges

Max allows eligible products to be exchanged for another size, subject to stock availability. Exchange service can be used up to two times for the same purchased style.

Click & Collect orders are currently not eligible for the standard online exchange service. Customers should use the applicable return option instead.

Damaged, defective, or incorrect items

If an item arrives damaged, defective, or different from what was ordered, Max asks customers to initiate a return through the website or app. These products are handled as returns rather than direct exchanges.

Refund timing

After Max receives and checks the returned products, the refund is approved. Card and bank refunds may take an additional 2–7 business days to appear after processing, depending on the customer’s bank or payment provider.

Cash on Delivery refunds

For Cash on Delivery purchases, the refund method depends on how the return is made. A return completed at a Max store can qualify for an immediate cash refund. Online returns may instead be refunded through My Credit or a Credit Note, while selected pickup requests can be refunded to a bank account.

Promotional purchases

Products bought through bundle offers or Buy 1 Get 1 promotions may still be eligible for return or size exchange. The refund is recalculated according to the value and discount applied to the returned products. If a promo code was used, the proportional discount associated with the returned item is deducted from the refund.

Fees

Convenience fees are non-refundable when an order or product is returned or cancelled.

Useful to know

Because Max Fashion now uses shorter return periods than some older help pages still display, shoppers should rely on the return window shown on the individual product page and initiate any request promptly after delivery.

Max Fashion India accepts several online payment methods, including cards, Net Banking, digital wallets, PayPal, Cash on Delivery, and selected Landmark payment and loyalty options.

Accepted payment methods

• Visa Credit & Debit Cards
• Mastercard Credit & Debit Cards
• RuPay Debit Cards
• Net Banking
• Digital Wallets, including Paytm, MobiKwik, and JioMoney
• PayPal
• Cash on Delivery for eligible PIN codes and orders
• Max Fashion Gift Cards
• Credit Notes / My Credit
• Landmark Rewards Points for linked eligible accounts

Cash on Delivery

Cash on Delivery is available only for selected delivery locations and currently has a maximum order value of ₹4,999. Availability depends on the customer’s PIN code and courier coverage.

An additional COD fee may apply. Because Max Fashion’s current help and shipping pages display different COD fee amounts, the charge shown during checkout should be treated as the final amount for the order.

Digital wallets

Customers can pay through supported wallets such as Paytm, MobiKwik, and JioMoney. After selecting a wallet at checkout, the customer is redirected to the relevant wallet service to authorize payment.

Gift Cards

Max Fashion online gift cards can be redeemed through the website by entering the card number and PIN during checkout. If the order value exceeds the gift-card balance, the remaining amount can be paid using an eligible card or other supported method.

If an online purchase paid with a gift card is returned, the gift-card portion of the refund is generally credited back as My Credit in the customer’s Max Fashion account.

Landmark Rewards

Customers with a linked Landmark Rewards account can use eligible reward points toward online purchases. The account must first be connected through the Max Fashion account section before the points can be redeemed at checkout.

Payment security

Max Fashion uses 256-bit SSL encryption to protect card and account information. For saved cards, only limited details such as the last four digits and expiry date are retained, while sensitive information such as the CVV is not stored.

Failed payments

If a payment fails but money has already been debited, Max Fashion states that the amount should be automatically credited back to the original bank account or card. This can take up to approximately seven business days.

Useful to know

Payment availability can vary according to delivery method, PIN code, product, and order value. Click & Collect orders are prepaid and therefore do not support Cash on Delivery. The payment methods displayed during checkout should always be treated as the final available options.

Max Fashion is already positioned around affordable everyday pricing, but shoppers can reduce costs further through seasonal promotions, multi-buy offers, loyalty rewards, and cashback platforms.

Best ways to save

• Seasonal promotions — Max regularly discounts selected fashion, footwear, kidswear, and seasonal collections.
• Multi-buy offers — basics such as T-shirts, innerwear, kidswear, and everyday essentials may be included in bundle or quantity-based promotions.
• Clearance and end-of-season sales — older styles, limited sizes, and seasonal products may receive deeper markdowns.
• Landmark Rewards — eligible members can earn and redeem reward points across participating Landmark Group brands.
• Gift Cards and My Credit — stored balances can be useful for future purchases and returns.

Cashback & Coupon Platforms

• Max Fashion Deals on GrabOn
• Max Fashion Offers on DesiDime
• Max Fashion Coupons on CouponzGuru
• Max Fashion Cashback on PaisaWapas
• Max Fashion Discounts on Picodi
• Max Fashion Cashback on CashKaro
• Max Fashion Coupons on CouponMoto

How to get better value

Because Max Fashion starts from relatively low base prices, the best savings often come from combining a current sale with a valid cashback offer or loyalty benefit rather than waiting for a very large single discount.

Basics, kidswear, casual clothing, and everyday family purchases often provide the strongest value, especially when bought during multi-buy or seasonal campaigns.

Before using a coupon

Check the final checkout price because third-party coupon platforms may list sale announcements, cashback opportunities, or codes with minimum-spend and category restrictions. Some offers may apply only to selected products or may not combine with another promotion.

For the best result, compare the official Max Fashion sale price first, then check whether a cashback platform or Landmark Rewards balance can add further value.