Enamor is an Indian lingerie and athleisure brand offering bras, panties, sports bras, shapewear, loungewear, and everyday intimate essentials for women.
India
About Enamor
Enamor is an Indian lingerie and athleisure brand created in 2001 as a joint venture with Barbara of Paris, a French heritage lingerie company with decades of experience in intimate apparel. The brand was established to bring more fashion-led, premium lingerie to Indian women and has since expanded into activewear, athleisure, shapewear, and everyday essentials.
Today, Enamor is owned by Modenik Lifestyle Pvt. Ltd. and operates as a direct-to-consumer brand with its own online store and retail presence across India.
Bras for Different Fits and Needs
Bras remain at the core of the Enamor assortment. The brand offers T-shirt bras, full-support bras, push-up styles, strapless bras, bralettes, sports bras, bridal bras, nursing bras, plunge styles, camisoles, and other options designed for different outfits and support requirements.
Many styles are available across multiple combinations of padding, wiring, coverage, and support, allowing shoppers to choose between lightly padded, non-padded, wirefree, wired, medium-coverage, and full-coverage constructions.
Panties and Everyday Essentials
Enamor also offers panties, camisoles, slips, and other intimate essentials for everyday use. The range includes different levels of coverage, fabrics, and silhouettes, with a strong emphasis on comfort, smooth fits, and easy layering under clothing.
Athleisure and Activewear
Beyond lingerie, Enamor has built a substantial athleisure collection. Current ranges include leggings, pants, joggers, sports bras, T-shirts, jackets, tanks, camis, shorts, and workout tops designed for fitness, travel, walking, and everyday active dressing.
Many activewear pieces highlight functional features such as quick-dry fabrics, antimicrobial finishes, stretch, adjustable waistbands, removable padding, and full-support construction.
Innovation-Led Products
Enamor develops several product lines around proprietary comfort and fit concepts. Current collections include innovation-focused bras and essentials designed around softness, reduced visibility under clothing, support, and everyday wearability.
New Seasonal Collections
The brand regularly refreshes its assortment with seasonal lingerie and athleisure collections. Recent launches include Bamboo Cotton styles and new activewear ranges with updated colors, silhouettes, and performance fabrics.
Who Is Enamor Best For?
Enamor is especially relevant for shoppers who want a mix of everyday lingerie, fuller-support bras, sports bras, activewear, and comfortable essentials from one brand. It can suit both customers looking for simple daily basics and those comparing more technical fits, fabrics, or support levels.
Overall, Enamor sits between mass-market lingerie and premium specialist intimate wear, with a broader lifestyle focus than many traditional bra-and-panty brands because of its growing athleisure and activewear assortment.
Assortment & Product Range
Enamor offers a broad range of women’s lingerie, innerwear, loungewear, and athleisure designed for everyday comfort, different levels of support, workouts, special occasions, and relaxed wear at home. The selection includes both practical basics and more fashion-focused styles.
Bras
Bras are one of Enamor’s main product categories. Shoppers can choose from everyday bras, T-shirt bras, full-support and minimizer styles, push-up and plunge bras, bralettes, seamless options, sports bras, bridal bras, nursing bras, and beginner bras. Depending on the style, options include padded and non-padded designs, wired and wirefree construction, and different coverage and support levels.
Panties & Shapewear
The underwear range includes everyday panties in bikini, hipster, low-waist, mid-waist, and boy-short styles, along with period panties and shapewear. Enamor also offers coordinated options that can be paired with bras from the same or complementary collections.
Nightwear & Loungewear
For home and sleepwear, shoppers can find nightwear, lounge pants, lounge capris, lounge shorts, T-shirts, robes, and babydolls. These collections focus on lightweight, comfortable pieces suitable for sleeping or casual wear around the house.
Athleisure & Activewear
Enamor’s athleisure collection extends beyond sports bras and includes leggings, tights, track pants, joggers, shorts, workout tees, tank tops, sweatshirts, jackets, and other active separates. The range covers both workout-focused clothing and casual pieces that can be worn throughout the day.
Seasonal Collections & Essentials
The store also releases seasonal and fabric-focused collections, including bamboo-cotton lingerie and apparel. Shoppers can browse essentials as well as newer seasonal designs, with products available in different fabrics, fits, coverage levels, and support options.
Because Enamor carries a large selection across lingerie and apparel, shoppers looking for a specific fit can narrow their choices by size, bra style, padding, coverage, wiring, support level, fabric, or product type.
Shipping & Delivery
Enamor currently ships orders within India. Delivery availability depends on the destination PIN code, and shoppers can check whether their location is serviceable directly on individual product pages before placing an order.
Where Does Enamor Deliver?
Online orders are delivered to eligible addresses across India. Enamor does not currently advertise international shipping through its official Indian online store.
Checking Delivery Availability
Product pages include a PIN-code checker that lets shoppers confirm whether delivery is available to their location. It is worth checking this before checkout, especially when ordering from smaller cities or less commonly serviced areas.
Delivery Time
Delivery timing can vary according to the destination, product availability, and courier service. The most relevant delivery information for a particular order is normally shown during checkout or after the order has been confirmed.
Order Problems
If an order arrives damaged, incorrect, or with an item missing, Enamor asks customers to contact customer care within 48 hours of delivery. Customers may be asked to provide photos of the shipping box, courier label, and the products received so the issue can be investigated.
Returns & Refunds
Enamor allows returns or exchanges on many products within 7 days of delivery. Eligible categories include bras, loungewear, nightwear, sportswear, and athleisure. Items should remain unused and in their original condition with tags and packaging intact.
Which Items Can Be Returned?
Bras, loungewear, nightwear, sportswear, and athleisure products are generally eligible for return or exchange within the 7-day window. Customers may try an item on, but it should not show signs of wear or damage if it is being sent back.
Non-Returnable Items
For hygiene reasons, Enamor does not accept returns or exchanges on panties. Some special collections may also have different return conditions, so shoppers should check the individual product page before ordering. For example, selected Enamor × Papa Don’t Preach items are marked as exchange-only rather than returnable.
How to Request a Return or Exchange
Customers can start a return or exchange by contacting Enamor customer care at customercare@enamor.co. Exchanges are subject to stock availability and may be made for another size of the same style or, where permitted, another product.
Damaged, Wrong, or Missing Items
If an order arrives damaged, faulty, incorrect, or incomplete, Enamor asks customers to report the problem within 48 hours of delivery. It is useful to keep the shipping packaging and take clear photos of the parcel, courier label, and all products received because these may be requested while the case is reviewed.
Refunds
Once an eligible returned item has been collected, Enamor initiates the applicable refund or replacement. For cancelled prepaid orders made by credit card, debit card, net banking, or wallet, the company states that refunds generally reach the original payment source within 7–10 days after cancellation. Wallet refunds may be processed more quickly depending on the payment method.
Payment Methods
Enamor offers several payment options for online orders in India, including prepaid methods and Cash on Delivery. The exact options available may depend on the order and delivery location.
Credit & Debit Cards
Customers can pay online using supported credit and debit cards through Enamor’s secure checkout. Card details and PIN numbers are not stored by Enamor after the transaction is processed.
Net Banking
Net Banking is available as a prepaid payment option for customers using supported Indian banks. After payment authorization, shoppers are redirected back to Enamor to complete the order.
Digital Wallets
Enamor also supports wallet-based payments. The company specifically references PhonePe and Paytm in its refund information, although the exact wallet choices displayed at checkout can change over time.
Cash on Delivery
Cash on Delivery is available for eligible orders and serviceable locations. Availability should be confirmed at checkout, as COD may not be offered for every PIN code or order.
Secure Checkout
Enamor uses SSL encryption during checkout to protect payment and order information while it is transmitted to the payment gateway. Customers should see an HTTPS connection while completing payment.
Savings, Cashback & Coupons
Enamor regularly runs promotional offers on lingerie, nightwear, athleisure, and other selected products. Before placing an order, it is worth checking both the official sale sections and current coupon offers, as discounts and eligible products can change.
New Customer Discount
New Enamor customers can currently use code NEW10 to receive 10% off an eligible first order of ₹1,299 or more. Coupon conditions can change, so shoppers should confirm the offer displayed on Enamor before checkout.
Enamor Sale
Discounted products can be found in Enamor’s official sale collections. Selected bras, lingerie, nightwear, athleisure, and other items may be reduced by 20%, 30%, 40%, or more depending on the promotion.
Shop Enamor End of Season Sale
Panty Multipacks & Deals
Enamor also has a dedicated Panty Deals section where multipacks and selected styles may be sold at reduced prices. Comparing multipack prices with individual items can be useful for shoppers buying everyday basics.
Enamor Coupon Websites
Third-party coupon websites may list additional Enamor promo codes and limited-time deals. Availability and conditions should always be checked before placing an order because codes may expire or apply only to selected products.
Check Enamor Coupons at CouponDunia
Check Enamor Coupons at GrabOn
Compare Offers Before Checkout
Only one promotional code may apply to an order, so shoppers should compare the available coupon with any automatic sale discount before completing payment. Some discounts may also exclude new collections or selected products.
Trust & Reviews
Yes. Enamor is an established Indian lingerie and women’s apparel brand that has been operating since 2001. The brand began as a joint venture with French lingerie company Barbara and is now owned by Modenik Lifestyle Pvt. Ltd. Enamor sells through its official online store as well as other major retail channels in India.
What Do Customers Say About Enamor?
Customer opinions about Enamor products are mixed but generally more positive when shoppers discuss fit and comfort than when they discuss online customer service. Women reviewing and discussing the brand online frequently mention comfortable everyday bras, good support, and styles that can remain usable for a long time when the fit is right. Enamor is also regularly mentioned alongside brands such as Jockey, Triumph, Amante, and Marks & Spencer when shoppers compare lingerie available in India.
Not every product works equally well for every shopper. Some customers report that particular styles lose their shape or support sooner than expected, while others say their Enamor bras have lasted for years. As with most lingerie brands, sizing, construction, fabric, and the individual style can make a substantial difference.
Customer Service Complaints
There are also negative reports concerning Enamor’s online ordering experience. Complaints found on independent review and consumer complaint sites include difficulty reaching customer support, delayed order updates, and problems resolving cancellations or refunds. These reports are worth considering, particularly when placing a prepaid order directly through the website.
However, the number of reviews on some independent platforms is very small, so individual ratings should not be treated as a reliable measure of the experience of Enamor customers overall.
Official Customer Support
Enamor publishes direct customer service contact details for online shoppers. Customers can email customercare@enamor.co or call +91 74068 44400. Telephone support is listed as available from 10:00 a.m. to 6:00 p.m., Monday through Friday.
Before You Order
For lingerie purchases, check Enamor’s size guide and the return eligibility of the specific product before ordering. This is particularly important for panties, which cannot be returned or exchanged for hygiene reasons. Keeping the original packaging, tags, order confirmation, and payment record until you are satisfied with the purchase can also make any later return or support request easier to document.
