Clovia is an Indian lingerie and lifestyle brand offering bras, panties, nightwear, shapewear, activewear, loungewear, and intimate apparel for women.
India
About Clovia
Clovia is an Indian lingerie and lifestyle brand founded in 2013, with a strong focus on fit, comfort, affordability, and body diversity. The brand was created to make lingerie shopping easier for Indian women by offering a wider range of styles, sizes, and solution-based products than traditional offline stores typically provide.
The assortment includes bras, panties, lingerie sets, sleepwear, loungewear, activewear, shapewear, swimwear, and other intimate apparel. Clovia also offers selected men’s innerwear and kids’ nightwear through related product lines.
Fit is a major part of the brand’s positioning. Clovia offers hundreds of lingerie styles across a broad size range and develops products around multiple Indian body types rather than using a one-size-fits-all approach. Shoppers can also use tools such as the Clovia bra size calculator and fit guides to help choose the right size.
Clovia controls much of its design and production process in-house and regularly introduces new styles based on customer feedback and demand. This allows the brand to combine fast-moving fashion with practical features such as support, stretch, moisture management, shaping, and everyday comfort.
Overall, Clovia is most useful for shoppers looking for affordable lingerie, inclusive sizing, comfortable nightwear, activewear, shapewear, and intimate apparel designed specifically for Indian body types and everyday needs.
Assortment & Product Range
Clovia offers lingerie, intimate apparel, sleepwear, activewear, shapewear, swimwear, and related lifestyle products, with a strong focus on fit, comfort, inclusive sizing, and solution-based designs for everyday needs.
Bras
Bras are one of Clovia’s largest categories. Shoppers can find T-shirt bras, padded bras, push-up bras, full-coverage bras, bralettes, strapless bras, backless bras, underwired styles, sports bras, bridal bras, and other options designed for different outfits, support levels, and body shapes.
Panties and Lingerie Sets
The panty collection includes hipsters, bikini styles, boyshorts, thongs, seamless options, cotton briefs, lace designs, and coordinated bra-and-panty sets. Clovia also sells value packs and multi-buy combinations for shoppers looking to stock up on everyday essentials.
Nightwear and Loungewear
Clovia has a large sleep and lounge category covering night suits, pyjama sets, nighties, nightgowns, robes, camisoles, shorts, babydolls, long nightdresses, and relaxed lounge pieces. Fabrics include cotton, satin, lace, viscose, and other materials suited to different seasons and comfort preferences.
Activewear
The activewear range includes sports bras, tights, leggings, active T-shirts, crop tops, jackets, shorts, cycling shorts, and co-ord sets. Products are designed for activities such as gym workouts, yoga, running, walking, cycling, aerobics, and dance.
Shapewear
Clovia offers shapewear for targeted smoothing and support, including saree shapewear, tummy tuckers, thigh shapers, bodysuits, and multi-purpose body shapers. These products are designed to create a smoother silhouette under fitted clothing, sarees, dresses, and occasion wear.
Swimwear
The swimwear collection includes one-piece swimsuits, two-piece styles, bikinis, skirted swimsuits, and other designs with varying levels of coverage. Many options are developed around support, stretch, quick-dry materials, and fits intended for Indian body types.
Plus-Size and Inclusive Fit Options
Clovia offers extended sizing across several categories, including bras, panties, nightwear, and activewear. The brand also provides fit tools and size guidance to help shoppers choose products based on body measurements rather than relying only on standard clothing sizes.
Menstrual Care
Clovia also carries menstrual-care products, including menstrual panties and sanitary pads. These products extend the assortment beyond traditional lingerie into practical intimate-care essentials.
Men’s Innerwear
The men’s section includes briefs, trunks, vests, boxers, bottoms, and socks. These products sit alongside Clovia’s core women’s collections and give shoppers an additional option for basic innerwear purchases within the same store.
Accessories
Clovia also sells lingerie-related accessories such as stockings and bra accessories. These can help with styling, fit adjustments, support, and wearing lingerie under different types of clothing.
Overall, Clovia is most useful for shoppers looking for lingerie and intimate apparel with a wide choice of sizes, styles, and practical solutions, while also offering nightwear, fitness clothing, shapewear, swimwear, and related lifestyle products.
Shipping & Delivery
Clovia delivers online orders across serviceable locations in India using several national courier partners. Delivery availability and estimated timing depend on the customer’s PIN code and the courier network serving that area.
Shipping Charges
Clovia currently offers free shipping on orders worth ₹499 or more. Orders below ₹499 are charged a ₹39 shipping fee.
How Quickly Does Clovia Dispatch Orders?
Clovia states that most orders are shipped from its warehouse within approximately 24 hours of order confirmation. Actual delivery time depends on the destination and the timeline provided by the courier partner.
Check Delivery by PIN Code
Customers can use the Estimate Delivery option on individual product pages to check the expected delivery timeline for their PIN code before placing an order.
How Can I Track My Clovia Order?
Registered customers can track orders through the My Orders section of their Clovia account. Guest customers can use the Track Order page with their order details.
After dispatch, Clovia provides an AWB number and courier name. The tracking number can sometimes take up to 48 hours after dispatch to become active on the courier’s website.
Can an Order Be Split Into Multiple Shipments?
An order may occasionally be shipped in more than one package if all products are not available for dispatch at the same time. If Clovia is unable to ship part of an order within 10 working days, the unshipped portion may be cancelled and the corresponding amount refunded.
Damaged or Tampered Packaging
If the parcel appears damaged or tampered with at the time of delivery, Clovia advises customers to refuse the package and contact customer care with the order reference number so the issue can be investigated.
Does Clovia Ship Internationally?
No. Clovia currently does not offer international shipping. Orders placed through clovia.com must be delivered to a serviceable address within India.
Tip: Enter your PIN code on the product page before ordering. Clovia does not publish one universal delivery time for all of India, so the product-level estimate is the most useful guide for your location.
Returns & Refunds
Clovia accepts eligible returns and exchanges within 15 days of delivery. Products must be unused, unwashed, returned in their original packaging, and have all tags intact in order to pass the return quality check.
How to Return a Clovia Order
Registered customers can start a return through the Return/Exchange option in the Order History section of their Clovia account. Guest customers can use the Track Order page, enter their order details, and follow the return steps from there.
Which Clovia Products Cannot Be Returned?
For hygiene reasons, Clovia does not accept returns or exchanges of briefs, panties, or opened multi-piece packs that include panties. Some individual product pages also clearly display Non Returnable and Non-Exchangeable labels, so shoppers should check the product page before ordering intimate apparel.
What Condition Must Returned Items Be In?
Returned products must have the original tags attached, must not have been worn, used, washed, or damaged, and should be sent back in the original packaging. Products that fail the pickup or warehouse quality check may be rejected.
Does Clovia Offer Exchanges?
Yes. Eligible products can be exchanged within 15 days of delivery for another size or for another product available under the same offer. An exchange request can normally be placed only once for the original item.
What Happens If I Return an Exchanged Product?
If a customer later returns a product received through an exchange, the applicable refund may be issued according to Clovia’s refund rules. In some exchange-related cases, the refund is provided as Clovia Wallet credit rather than transferred back to the original payment method.
How Are Refunds Paid?
Clovia currently offers several refund options, including refund to the original payment source, refund to a bank account where applicable, or credit to the Clovia Wallet. Refund eligibility and available methods depend on the original payment method and the return scenario.
How Long Does a Clovia Refund Take?
Clovia states that source or bank refunds are generally initiated after the returned products are picked up and received in the required condition. Processing can take several business days, and the final time for the amount to appear depends on the payment provider or bank.
Are Shipping Charges Refunded?
For a normal return, the original shipping charge is non-refundable. However, if an order is cancelled before shipment or remains undelivered, Clovia states that the applicable shipping charges and taxes are refunded along with the order amount.
What Happens to Free Gifts?
If an order included a free promotional gift, that gift should normally be returned along with the eligible product. If the customer keeps the gift, Clovia may deduct the stated value of the gift from the refund amount.
Can I Cancel a Clovia Order?
Yes. An order can be cancelled before it has been shipped from the warehouse. Once it has already been dispatched, customers generally need to receive the parcel and use the applicable return process instead.
Tip: Always check whether the individual product is marked Non Returnable or Non-Exchangeable before buying. This is especially important for panties, briefs, lingerie sets that include panties, and other hygiene-sensitive intimate products.
Payment Methods
Clovia accepts several payment methods for online orders in India, including credit cards, debit cards, net banking, supported online wallets, Cash on Delivery, and Clovia Wallet credit. All website payments are processed in Indian Rupees.
Credit and Debit Cards
Customers can pay using supported credit and debit cards, including major card networks such as Visa, Mastercard, Maestro, and American Express. Card payments are charged immediately when the order is placed.
Net Banking
Net banking is available through a wide range of supported Indian banks. Customers selecting this option complete payment through their bank’s secure online payment system before returning to the Clovia checkout.
Online Wallets
Clovia also supports selected online wallets. Available wallet options can change over time, so shoppers should rely on the payment methods displayed during checkout for the most current list.
Cash on Delivery
Cash on Delivery is available for eligible orders and serviceable locations. Customers choosing COD pay when the parcel is delivered rather than when the order is placed. COD availability may depend on the delivery PIN code and courier serviceability.
Clovia Wallet
Registered customers can also use Clovia Wallet credit toward purchases on the website. Wallet balances may come from refunds, exchange-related credits, promotional adjustments, or other eligible transactions.
If the wallet balance does not cover the full order value, the remaining amount can be paid using another available payment method. Unused wallet credit remains available for a future purchase, subject to the applicable wallet terms.
Payment Security
Clovia states that online transactions are processed through a secure, SSL-certified payment gateway. Customers should complete payment only through the official clovia.com checkout and should never share card PINs, OTPs, banking passwords, or wallet credentials with anyone claiming to process an order or refund.
What If a Payment Fails?
If a card or net banking payment is declined, customers should first check the available balance, payment details, and internet connection. If money is deducted but the order does not appear correctly, keep the payment reference and contact Clovia customer support before attempting repeated payments.
Tip: If you have Clovia Wallet credit from a previous return or exchange, check the balance before paying. The wallet amount can reduce the amount you need to pay with another method at checkout.
Savings, Cashback & Coupons
Clovia regularly runs discounts, bundle offers, and promotional campaigns across lingerie, nightwear, activewear, shapewear, and other categories. Because many everyday essentials are sold through multi-buy promotions, shoppers can often save more by purchasing several bras, panties, or sleepwear pieces together rather than ordering individual items separately.
Shop Clovia Combo Offers
Bundle deals are one of the best ways to save at Clovia. The brand frequently runs fixed-price offers on selected bras and panties, allowing shoppers to mix and match eligible styles at a lower combined price.
Current promotions include selected bras available in multi-buy offers such as four bras for ₹899. Similar deals regularly appear on panties, lingerie sets, sleepwear, and other everyday essentials, although the qualifying products and prices can change.
Use the Clovia Welcome Offer
New customers can currently receive a welcome discount of ₹150 on eligible orders worth ₹999 or more. The welcome offer is intended for one-time use and generally cannot be combined with another promotion, so compare it with any existing bundle or sale price before applying it.
Check App-Only Offers
Clovia also runs promotions specifically for customers shopping through its mobile app. These can include first-order discounts, additional percentage savings, and app-exclusive campaigns that may not be available through the regular website.
Watch for Seasonal and Clearance Sales
Larger markdowns appear during festive campaigns, end-of-season sales, clearance events, and other limited-time promotions. These sales can cover lingerie, nightwear, activewear, shapewear, and selected lifestyle products, with the deepest discounts usually concentrated on older colors or seasonal styles.
Clovia Coupons and Deals
Third-party coupon websites can help shoppers compare current Clovia discount codes, bundle deals, and cashback opportunities. Offers change frequently, so always test the code directly on clovia.com and check the minimum order value and product exclusions before relying on the advertised saving.
How to Get the Best Clovia Price
- Check bundle deals first: multi-buy offers on bras and panties can provide better value than purchasing pieces individually.
- Compare the welcome offer: new customers should check whether the ₹150 discount beats the current cart promotion.
- Check the app: Clovia periodically runs app-only first-order and category discounts.
- Shop during seasonal sales: clearance and festive events can offer deeper markdowns across multiple categories.
- Check coupon platforms: temporary promo codes or cashback can provide additional value when the offer terms allow it.
Tip: With Clovia, the best saving is often a bundle rather than a large headline percentage. If you regularly buy bras, panties, or nightwear, compare the per-item price of a multi-buy offer with the discounted price of individual products before checking out.
Trust & Reviews
Clovia is a legitimate Indian lingerie and lifestyle brand with its own official website, mobile app, physical retail presence, and a large assortment of bras, panties, nightwear, activewear, shapewear, and intimate apparel.
What Customers Like About Clovia
Clovia is popular for offering a wide variety of styles, frequent bundle deals, and relatively affordable pricing compared with many premium lingerie brands. Shoppers can choose from everyday cotton bras and panties, fashion lingerie, nightwear, activewear, shapewear, and extended-size options in one store.
Fit also receives positive feedback from some customers, particularly when they find a Clovia bra style that works well for their body shape. The large number of cuts, coverage levels, padding options, and size combinations can be useful for shoppers who have difficulty finding suitable lingerie in conventional stores.
Product Quality Reviews Are Mixed
Independent customer feedback on quality varies significantly. Some shoppers describe Clovia bras and nightwear as comfortable and good value for everyday use, while others report issues such as fabric stretching, stitching problems, elastic wear, or products feeling lower quality than expected.
Because the assortment includes many fabrics, price points, and constructions, it is more useful to read reviews for the exact product than to judge every Clovia item by the same standard.
Sizing Requires Extra Attention
Bra and lingerie sizing can differ between styles, especially when moving between padded, non-padded, underwired, sports, minimizer, and full-coverage designs. Shoppers should use Clovia’s size calculator and individual product size guide rather than relying only on the size they normally buy from another brand.
Returns and Exchanges Receive Mixed Feedback
Clovia offers a formal return and exchange process, but independent customer reviews include complaints about delayed pickups, exchange requests taking longer than expected, and difficulty resolving unusual return situations. Customers returning multiple items should pay close attention to the pickup instructions and make sure each returned product is correctly recorded.
Customer Service Reviews Are Uneven
Some customers report satisfactory support and successful resolutions, while others describe slow responses, repeated follow-ups, delayed refunds, or difficulty contacting support when an order is stuck or an exchange has a problem.
Keeping screenshots of the order, return request, pickup confirmation, payment reference, and any communication with customer service can be useful until the issue is fully resolved.
Check Non-Returnable Products Before Buying
Clovia’s hygiene restrictions are particularly important for intimate apparel. Panties, briefs, and certain opened multipacks cannot normally be returned or exchanged. The individual product page should therefore be checked carefully before ordering, especially when trying a new style or size.
Tips for Shopping at Clovia
- Use the bra size calculator and product-specific size guide before ordering.
- Read reviews for the exact bra, nightwear set, or activewear item you plan to buy.
- Check whether intimate products are marked Non Returnable or Non-Exchangeable.
- Keep tags and packaging intact until you have confirmed the fit and condition.
- For multi-item returns, make sure each product is assigned to the correct pickup request.
- Keep payment, tracking, return, and pickup records until any refund or exchange is fully completed.
Overall, Clovia is a legitimate and established lingerie retailer with a broad size and style selection and competitive pricing. The main considerations are product-specific quality, careful sizing, and understanding the hygiene-related return restrictions before ordering intimate apparel.
